Segmentation

Trend Analysis:

GOOGLE TRENDS
Google Trends
is a useful tool for monitoring search-related trends. It basically provides a graph showing how search keywords are trending over time, connecting trend spikes with important news items and breaking the data down into regions, cities and even languages. To see the latest hot trends, you will want to view Google’s Hot Trends for Search.

GOOGLE INSIGHTS FOR SEARCH
This is another tool provide by Google that I find even more useful than Google Trends. Google Insights for Search provides all the features of Google Trends but also displays related search terms, rising searches and regional interest in the keywords across the world.

GOOGLE ANALYTICS
Google Analytics – Google Analytics lets you use your own personal data to identify search term trends that have high potential for your online marketing campaigns.

GOOGLE WEBMASTER TOOLS
The new features of Google Webmaster Tools console provide lots of really useful info on the search queries that are relevant to your website. In this platform you will be able to see all the keywords for which your website appeared in SERPs, the total impressions, the total clicks, the click through rate, the average position of your website and more. By analyzing all these data you can get a good overview of your current SEO campaign, find out which are the most popular terms and target on them.

WORDSTREAM
Word Stream – Top 20 most expensive keywords

NOW RELEVANT
NowRelevant is a new search engine that shows you everything on a subject that has been mentioned on the web in the last two weeks.

TWITTER TRENDING TOPICS
Twitter’s trending topics provides a window into what people are talking about right now on the real-time web. It allows you to search for keywords and see what topics are trending related to those keywords. If you want to monitor popular content on Twitter today, search Digg.com.  To see real-time trends charts for Twitter What The Trend is excellent tool, providing useful user-generated descriptions of why something is trending.

NEWS MAP
For trending topics in the news media, News Map is an ingenious tool which monitors popular headlines by displaying them on their frontpage in an eye-catching graphic format. If you want to create a new blog post something related to a trending news topic, this is the tool to use.

YOUTUBE’S TRENDING VIDEO
If you are considering using videos to promote your website, you will want to take a look at Youtube’s trending topics. Using this tool you can see popular videos currently trending on Youtube.